Affluenza

Americans in general and Silicon Valley in particular, had a great time. This is used at a speed of silicon, to run the hard work and a new very interesting. A pervasive culture based on employee morale hungry.


Today, along with outsourcing and offshoring from, has amazing work Ethic also sent to India and China. Americans Suffer from affluenza, while rising Asian giants of their cycle of growth and development at a rapid pace.


In the Internet era of the Nineties gave us a fundamental discontinuity in America organized them. All the optimism, the young risk-taking, the willingness to work hard to kick in the teeth. For about six years (1994-1999) world of food from the hands of America, by 2000 the Internet bubble was pierced. 2000-2005 was a year full of terrorism and war, and seeing the atmosphere of caution, fear, reluctance, pessimism and anger in the World Series horizon, the political world of the charismatic Bill Clinton George Bush the cover to view the world open and inviting to replace. To create the economic impact of technology, globalization of action, and new markets for American jobs, and creates a gap in the innovation-based standng American hegemony.


In 2005, what the state of innovation? There is a chance to recover from a silence?


I think the same boring Affluenza American Work Ethic - can be found in the next generation of consumer markets are exploited.


The teen parents are rich, high-performance (many of them are first generation Immigrants) is a chronic spenders. It is a rich American. Many of these children had acute prosperity and work hard and strive to achieve much in life. You have it all. What the world's resources are limited - is a foreign concept for these children. They all have Attention Deficit Disorder (ADD), and must be maintained constantly to sell the new possibilities for the market to Them New Things. The iPod is a classic success story that has entered a great job for this segment and the desire, the next "cool".


My challenge now is to come for innovators with "edutainment" products in this segment can be Eaten in Abundance, and rich. But in the process, in my opinion, you really need some education for chronic users. Marketing: convincing parents the educational value of the product and convinces the children of freshness. Parents would open Their Wallets Pls you can do so continuously disturbed segments, and give something Them That They also serves as preparation for life!